PSYCHOLOGY OF RECYCLING

Recycling is processing used materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to virgin production.
Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, Recycle" waste hierarchy.

Many studies have addressed recycling behaviour and strategies to encourage community involvement in recycling programmes. It has been argued that recycling behaviour is not natural because it requires a focus and appreciation for long term planning, whereas humans have evolved to be sensitive to short term survival goals; and that to overcome this innate predisposition, the best solution would be to use social pressure to compel participation in recycling programmes.
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