Color psychology is the study of color as a factor in human behavior. This includes very diverse studies, ranging from quantifying individual color preference.
Use of color to create ambiance
Color has long been used to create feelings of coziness or spaciousness. However, how people are affected by different color stimuli varies from person to person.
The hues in the blue range have been shown to have the highest preference amongst people.
There is evidence that suggests that people tend to prefer certain colors depending on the ambient temperature. People who are cold prefer warm colors like red and yellow while people who are hot prefer cool colors like blue and green.
Studies have shown that colors have an effect on people's moods and emotions. One problem that exists is that these studies are inconsistent on determining which colors bring out or reflect specific moods and emotions. In other words, the relationship between color and behavioral response exists but there hasn't been any consistency as to how it exists.
Some research has concluded that women tend to feel pleasant seeing "warm" colors while men tend to feel pleasant seeing "cool" colors.
A few studies have shown that cultural background has a strong influence on color preference. These studies have shown that people from the same region regardless of race will have the same color preferences. Also, one region may have different preferences than another region (i.e., a different country or a different area of the same country), regardless of race.
Children's preferences for colors they find to be pleasant and comforting can be changed and can vary, while adult color preference is usually non-malleable.
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